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Neil Leyden is a media consultant, screenwriter and entrepreneur. He is the prime mover behind the International Content Services Centre, an initiative which aims to make Ireland a global content management destination that streamlines the storage, localization, delivery and distribution of content, the associated rights management, clearance and collection to provide a global service for national and international clients. The initiative is now part of the programme of Government for Ireland and set to begin implementation in the latter part of 2010.